CHANDLER, Ariz. – Missouri Mavericks team president and general manager Brent Thiessen was a busy man this week as his team won a league-high seven awards – including a record-breaking CHL Franchise of the Year Award for the fourth consecutive time – at the Central Hockey League’s Summer Conference.
The CHL’s Summer Conference honors the top front office executives and team achievements from the 2013-14 season.
“To validate the hard work of our front office and the people behind the scenes who make our organization is so special,” Thiessen said by phone from Arizona Thursday afternoon. “Our ultimate goal is winning the CHL championship, but this is the championship for the front office.”
Thiessen said there had been some scattered comments about the team winning the Franchise of the Year Award for a fourth time, yet the Mavericks had not won a championship on the ice.
“I'll address that,” he said. “There is a lot of chatter about the success of our front office staff and the fact that we have not won a championship, and I want our fans to know that our ultimate goal every season is to win the league championship.
“If we’re asked which we would be in favor of winning, I'd tell them 'Both!'”
Mavericks executive vice president Greg Bergen was named the winner of the Ralph Backstrom Soul of Service Award for outstanding customer service. This is the fourth season in a row the Mavericks won Group Sales Franchise of the Year, and it’s the third season in a row the Mavericks won for Corporate Partnerships and Ticket Sales.
Missouri also won the league’s Merchandising Franchise of the Year award and Social Media Franchise of the Year.
There was a bit of sad news for fans, as Andrew Johnson, who coordinates the mascots for the Mavs, including former Mascot of the Year Mac, is leaving the team to take a front office position with the NHL’s Dallas Stars.
“We hate to see Andrew go because he did such a wonderful job both during games and in the community,” Thiessen said. “I know our fans are going to miss Andrew, but that shows that you don't have to be playing to be recognized by organizations around the country.
“Whether you are in the front office, on the ice or our mascot, you have the opportunity to advance and reach your goals.”