There’s a certain art to the nothing-new-here business press release.
Consider Bass Pro Shops, which has gotten a lot of attention for buying one of its few direct rivals, Cabela’s. That deal was announced nearly a year ago. This week Bass Pro announced that the deal is final and that the two companies “officially joined forces with a vision to become North America’s premier outdoor and conservation company,” whatever that means. Again, nothing new.
I contacted Bass Pro with the same questions I asked when this really was new. Bass Pro in Independence stays as a Bass Pro, right? Ditto Overland Park? And what about Cabela’s in KCK?
Again, no answers. “We will have additional updates to share as we move forward. At this time, please refer to the news release …”
That’s the same press release with nothing but generalities about “superior products, dynamic locations and above all, outstanding customer service,” which is pretty much what every retailer claims.
Bass Pro is at least sort of trying. U-Haul recently sent me a release saying “BUSINESS at STREET ADDRESS is now offering U-Haul products and services.”
But advocates of affordable home-ownership take the prize. Last week they sent me a release topped “Headline in size 24 font” and “Sub-head (if necessary) in size 18 Font.” Not exactly gripping reading.
The body of the message was “Release text in size 12 font” and then at the bottom the boilerplate “For more information, or to arrange an interview …”
In other words, there was no there there. They must have forgotten something. At least Bass Pro has feel-good verbiage.
An expo, “How to Open and Grow a Business in Blue Springs,” is set for Saturday. It's from 10 a.m. To noon at the Blue Springs South branch of the Mid-Continent Public Library, 2220 S. Missouri 7. It's free. Topics include research on commercial properties, business planning, coaching and connecting with local resources. … The Grain Valley Partnership is holding a golf tournament on Friday. It plans to make it an annual event. It’s at the Adams Pointe Golf Club in Blue Springs. Registration is at 7 a.m., the shotgun start is at 8, and lunch and awards are at 1. Call 816-443-5162.
-- Jeff Fox is The Examiner’s business editor and reporter. Reach him at 816-350-6313 or firstname.lastname@example.org. He posts business items and other news on Twitter @FoxEJC.