The heart makes all the difference, right? It’s true enough in Englewood right now.

Again this year, businesses are selling and posting large pink hearts. Send a message to your sweetie. Remember someone who has passed. Whatever works.

“The hearts just sell,” said Cindy Foster, co-owner of Vivilore, the restaurant on Winner Road that, like many businesses in the district, also sells art.

Valentine’s Day is the highlight of this event, but the hearts stay up the rest of the month and can still be bought through Englewood businesses. About 80 are up so far.

It’s $25 for a heart. Half goes to the Englewood Business Association for expenses such as holiday lights. Half goes to a charity. In the past, it’s gone to such groups as Children’s Mercy Hospital and the Puppetry Arts Institute, which is in Englewood and has programs for children.

“There’s always need for beautification on the streets,” said Tammy Parsons of B Vogue Salon & Art Gallery.

She said the hearts also are good for visibility for the arts district and are a good way to keep people involved.

“People truly support what they help create,” Parsons said.

“It’s meant to be fun,” she said of the hearts. “And that’s what we hope you find in Englewood.”