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Examiner
  • President sells chamber on Mavs

  • If members of the Independence Chamber of Commerce weren't fans of the Missouri Mavericks hockey team before Wednesday morning's luncheon at Ophelia's on The Square, there's a good bet they were after a spirited presentation by the team's president and general manager Brent Thiessen.

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  • If members of the Independence Chamber of Commerce weren't fans of the Missouri Mavericks hockey team before Wednesday morning's luncheon at Ophelia's on The Square, there's a good bet they were after a spirited presentation by the team's president and general manager Brent Thiessen.
    When Thiessen asked the large gathering how many chamber members had been to one of the Central Hockey League team's games, most members raised their hands.
    Thiessen then asked what they liked about the game.
    One member liked “the family atmosphere,” another enjoyed “the music and fan interaction,” and a third said “we fell in love with the Mavericks.”
    Thiessen grinned while they were making those comments.
    “Did you notice that not one of them said anything about the score of the game?” Thiessen asked. “Their comments were about being entertained and having a good time, and that's what we like to promise our fans 33 times during the regular season.”
    The Mavericks play 33 home games, and Thiessen said the team faces one major obstacle.
    “The No. 1 obstacle is getting the fan who doesn't know anything about hockey into the Independence Events Center,” the team president admitted, “because once we get them to a game, we believe they will want to come back.”
    Thiessen had an entertaining and informative slide show that went along with a rousing presentation the featured Mavericks jerseys and team-signed sticks to those chamber members who asked questions.
    “Did you know that every year we have sold more season tickets than the previous year?” Thiessen asked. “We are a team that is built on a service culture. We are in the entertainment business and we have 33 opportunities to entertain you.
    “We live with an attitude of gratitude – which is our team motto – and we believe that any player we sign must be committed to this community and our fans.”
    Thiessen talked about a phone call he received from the mother of a 7-year-old disabled child. She purchased tickets in the special needs area of the Events Center, but when they arrived at the game, they found that their seats had been upgraded to a suite.
    “She told me that her son smiled for the first time in two years that night,” Thiessen said. “That's what we like to hear.”
    He talked about how the Mavericks re-purchased 22 beers, 14 Pepsis and 3 hot dogs last season.
    What?
    “Have you ever gone to a game, bumped into someone, spilled your drink or dropped your hot dog and had that ruin your evening?” Thiessen asked. “That won't happen at a Mavericks game. If you spill your drink, we'll buy you another one. You get mustard on your shirt, we'll buy a new one from the gift shop.”
    Page 2 of 2 - The team emails season ticket holders before and after each game, letting them know what to expect at the game and wanting to know what their experience was like afterward.
    He explained how the Mavericks raised more than $600,000 dollars for non-profit agencies and charities in Eastern Jackson County and how the Jr. Mavs hockey program has grown from seven kids three years ago to more than 350 in 2012.
    “We have a team culture of saying yes to our fans,” Thiessen added, “and we want to wow you every opportunity we have.”
    He wowed the Independence Chamber of Commerce, as members lined up after the luncheon to get a flyer that offered specially priced $10 seats for chamber members to the 7:05 p.m. Saturday game against Rapid City at the Events Center.
    MAVS ROAD GAME MOVED TO TONIGHT: The Missouri Mavericks will meet the Allen Americans at 7:05 p.m. tonight in Allen, Texas, instead of Friday night, as it is printed on the team’s schedule. The Americans asked for the game to be move to tonight because of a conflict with Texas high school football on Friday night. The Mavericks agreed to the change and left Wednesday on the road trip. They return to the Independence Events Center for a 7:05 p.m. Saturday game against Rapid City. The game will be aired on KMBZ Business 1660 AM.
     
     
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