This past Wednesday, I went with friends to the Maverick’s Watch Party at Hooters, 19850 E. Valley View Parkway, Independence. I’m on the Mavericks’ e-mail list and that’s how I learned about this party.

This past Wednesday, I went with friends to the Maverick’s Watch Party at Hooters, 19850 E. Valley View Parkway, Independence. I’m on the Mavericks’ e-mail list and that’s how I learned about this party.

The game started at 7:05 p.m. and we thought if we got there by 6:30 p.m., we would have lots of time. Boy, were we wrong! The place was packed with Maverick sponsors, supporters, friends, and families. The line went outside and even their patio was packed. The evening’s drizzle didn’t stop die-hard fans from the game.

We couldn’t find a parking space at Hooters, but finally found a spot next door at Kobe House. We also couldn’t find a place to sit, but some nice guys at the bar gave us their seats, so we could get something to eat. In return we bought them a round of beers. What fun!



A packed house

Joey Clauder, general manager at Hooters, said he couldn’t believe the number of people who came to the Watch Party. He estimated about 250 to 300 people attended; some stayed for the whole game, some left early, others ate elsewhere, but the place was always full. 

Clauder said that night they had nine waitresses, five kitchen staff, several assistant managers, and the regional manager all tending to the customers. I learned from others that they ran out of clean glasses and had to switch to bottled beer; no draft was pouring. Hooters also gave out some prizes including T-shirts and a wing-party. 

“I was blown away by the attendance,” said Clauder. “It was a lot bigger than anticipated. In the future, we are going to try to bring all the games here.”

Clauder said on Monday, the Mavericks called him and asked if he would like to host a Watch Party. Hooters is a Mavericks’ sponsor for the chuck-a-puck contest and also for Hooters Hot Winger of the Game. 

I asked Shawn Watring, account executive, Mavericks, how they “piped” in the game to the multiple big-screen TVs at Hooters. He said that the game is on CHLTV on line. Not being too techie, he explained it in simple language, that all you need is a cord from your computer to the TV and – voila! – there it is. It was like watching a Web site video, but only on a large screen TV.

As we watched the Mavericks sadly lose the game 2-1 to the Mississippi RiverKings, I noticed the RiverKings’ events arena wasn’t crowed at all. I estimated about 1,000 people in attendance. Watring said tickets sales were around 1,900, and explained that it is hard to fill an arena for playoffs because of the short notice and also during a week night. My thoughts were perhaps Mississippians have little interest in hockey as their whole state comes to a standstill with less than a sprinkle of snow. 



Mavericks move on

Tonight, Thursday, I went with friends to the Watch Party held at the IEC when the Mavericks won 3-1. What a great crowd! What team spirit! Now the Mavericks will advance to Round 2 of the playoffs and will take on Rapid City Rush. There will be seven games played. Game 1 and Game 2 will be today, March 27 and Sunday, March 28, at 7:05 p.m. at IEC. You may obtain tickets by with a credit card only at www.gettix.net, or call 866-443-8849, or in person at the IEC Box Office. My friends and I got our tickets and we will be seating in the first row behind the Mavericks team on Sunday night.



Good business

Now if you are asking why all this information is in a business column and not on the sports page. Think about it.  Valley View Parkway was once the Crackerneck Golf Course. In 2004 Hooters opened their doors along with the other restaurants, hotels, and businesses. These businesses are made up of corporations, franchises, and entrepreneurs and through good marketing they have managed to stay open during these unstable economic times.  The IEC has been a boost to this area and by providing jobs and business.

Go Mavericks!!