Kansas City-area residents are invited to take an unusual and eye-opening virtual tour of the human arteries, as part of US AGAINST ATHERO, a nationwide effort sponsored by AstraZeneca, to increase national awareness of atherosclerosis. The Artery Explorer is open to the public at Theis Park (Oak and 47th Street) in Kansas City on Saturday, May 31, 2008 from 7:30 am to 12:30 pm.

Kansas City-area residents are invited to take an unusual and eye-opening virtual tour of the human arteries, as part of US AGAINST ATHERO, a nationwide effort sponsored by AstraZeneca, to increase national awareness of atherosclerosis. The Artery Explorer is open to the public at Theis Park (Oak and 47th Street) in Kansas City on Saturday, May 31, 2008 from 7:30 am to 12:30 pm.

The Artery Explorer is an interactive experience that takes participants on a journey through arteries affected by atherosclerosis, the build-up of plaque within the walls of the arteries that can lead to heart attack, stroke and other cardiovascular diseases . 

Everyone is welcome to experience the Artery Explorer and to join the US AGAINST ATHERO campaign. For people unable to see the Artery Explorer in person, the video is available below or at www.athero.com, where people can also sign up for the Athero IQ Program to learn more about atherosclerosis.

Surf through your arteries on a journey deep inside your body and see how risk factors like high levels of bad cholesterol, smoking, and high blood pressure help contribute to the development and progression of atherosclerosis. The Artery Explorer movie takes you on a journey through your arteries to reveal the science of the disease like you’ve never seen before.

This futuristic-looking, multi-sensory, motion simulator uses computer-generated visuals to vividly illustrate the causes, progress and consequences of atherosclerosis.  Inside, participants travel alongside red blood cells through the winding path of the human circulatory system – with the motion simulator twisting and turning to emphasize the narrowed and blocked arteries illustrated on a video screen.  Along the way participants confront common risk factors for atherosclerosis – such as LDL (bad) cholesterol, high blood pressure, smoking, lack of exercise and unhealthy diet – and then are brought to a sudden stop in a head-on collision with a blood clot; memorably demonstrating how atherosclerosis can alter blood flow.

For many, atherosclerosis is a silent disease, with no visible signs or symptoms, but it’s a leading cause of coronary heart disease and stroke, which were responsible for 602,000 deaths in 2004  — more than 25% of all deaths in the United States . And despite the fact that athero can lead to serious consequences, a survey conducted by Harris Interactive showed that the general population - and even those at risk for side effects - have difficulty describing athero and identifying its risk factors and consequences.

A Kansas City-based cardiologist will be available on-site to answer questions about atherosclerosis, the Artery Explorer and the US AGAINST ATHERO movement.