REUTERS/Robert Galbraith

Apple hasn't revealed any specific numbers for the Apple Watch, such as revenue or unit sales.

The watch went on sale April 24, and Apple CEO Tim Cook, as you might expect, has been upbeat about its progress. He said in July when the company released its third-quarter earnings that in the Watch's first nine weeks, it sold better than the iPad did in its first nine weeks. So there's that.

But a new report by 1010Data, a company that anonymously tracks the purchases of millions of online shoppers, sheds a bit more light on Watch sales. And the news is good for Apple.

Apple Watch is the revenue leader in the overall wearable category with 42% of total revenue. Fitbit has 31%. Motorola, Garmin, Jawbone, Polar, Pebble, and Samsung combined have 15%. Apple

Fitbit, however, commands total unit sales in the overall wearable category, accounting for 35%. Apple is No. 2 with 11%. Fitbit

When it comes to smart watches specifically, Apple rules in terms of revenue. With its more expensive watches, it has nabbed 88% of the market. REUTERS/Mike Segar

With its more affordable $400 price, the Apple Watch Sport 42mm Space Gray Aluminum Case with Black Sport Band is its best-selling unit. Apple


See the rest of the story at Business Insider

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