By now you've surely watched (or at least heard of) Netflix's latest big hit, "Bird Box," a horror film starring Sandra Bullock, which has had the internet buzzing since Christmas. According to the streaming service, about 45 million Netflix accounts worldwide watched the movie between Dec. 21 and Dec. 27.
Now fans are taking their love of the film to the next level with the "Bird Box Challenge."
The challenge mainly involves people blindfolding themselves and walking around outside, similar to the way the characters in the film have to wear blindfolds outdoors to avoid being killed by unknown monsters that force those who look at them to commit suicide.
Y’all gotta chill#BirdBoxChallenge why he do the baby like thatpic.twitter.com/hspFdNHzTC— Mya✨ (@sosomyaaa)December 27, 2018
Listening For The Birds #BirdBoxChallengepic.twitter.com/9NMomqcXZo— DreadHeadMarlee (@DreadHeadMarLee)December 24, 2018
Only in NY#BirdBox#BirdBoxChallenge@NigelDPresentspic.twitter.com/VPemHPdovu— Tommy (@THOMAS_RE89)December 25, 2018
Some of the challenges seem harmless, like Michael Strahan giving it a go on Good Morning America:
#BirdBoxChallenge:@michaelstrahan attempts to put lipstick on@sarahaines with a blindfold on!#GMADayhttps://t.co/G4PdrKdY6wpic.twitter.com/h5HIWtJtXw— Good Morning America (@GMA)January 2, 2019
However, Netflix is still warning people to be careful if they take part in the challenge. After all, walking around blindfolded comes with obvious risks.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix)January 2, 2019