Way back when, I remember an advertising agency owner, whose name will remain under wraps in case he’s still alive and seeks to sue me, who made his mark in Australia by creating the most irritating, offensive and on-the-nose commercials you could imagine.
Many Australians tend to be ashamed of the “Ocker” – that loud-mouthed, chewing-gum-up-the-nose nasal-filled twang. Imagine Steve Irwin (isn’t she a beauty!) or Paul Hogan (that’s not a knife, THIS is a knife) and multiply the accent by about 10, and there you have your “Ocker.”
Well this ad guy created ads so horrible, I did what I thought was my mighty one-woman protest and refused to buy anything from the stores being advertised, and I feel fairly comfortable in saying a good many of them have gone out of business. Obviously not from my protest alone, I will admit, but multiply me by many and the desired effect was achieved.
I think in recent months we’ve gone just a tiny bit overboard with our protestations regarding stores and businesses we’re not overly fond of.
It seems a well-known fast-food chain has been prohibited from opening in a number of West Coast (fancy that!) airports because it flies in the face of the populace’s collective chagrin that it doesn’t adhere to an open mind when it comes to the LGBT community.
I have absolutely no ax to grind about anyone’s sexuality. I don’t care if you’re male, female, gay, straight, bi or trans. Just be a good person, and don’t thrust your beliefs down anyone else’s throat and we can all get along. Can’t we? Evidently not.
No, our chicken sandwich seller is being eschewed for its stance. I don’t particularly care for the food, so I’m really neither here nor there about it, but it does make me just a tiny bit cranky that we now have to know the deep and meaningful thoughts of business owners so we can send them to the stockade if a few of us think it would be a jolly good idea.
If a restaurant refuses to serve someone because of race, color, creed, religion, profession – whatever – just do what I do and walk away. Go someplace else, and leave your hard-earned cash with someone who ostensibly doesn’t care what you are.
By all means have a gripe about it on social media, or write letters to the press, and you will find, over time that a number of sympathetic people will join you in causing the business to lose money. This is a sure-fire way to get your point across – but smacking them in the cash register.
Don’t ban them from airports, don’t throw bricks through their windows, don’t set the joint on fire. You’re just giving them free publicity – the very best kind.
After all, there are more chicken sandwiches in heaven and earth, Horatio, than are dreamt of in our philosophy.
Just go somewhere else.
Annie Dear lives in Lee’s Summit. Email her at email@example.com.