Next month, the arena in Independence will have a new name.
The city and arena manager Spectra announced Monday that Cable Dahmer Auto Group has purchased the naming rights to Silverstein Eye Centers Arena.
The name change officially takes place March 31, and Spectra says new signs for Cable Dahmer Arena should be in place for an April 1 concert at the arena.
The venue, which is home to the Kansas City Mavericks minor league hockey team and the Kansas City Comets indoor soccer team, opened in November 2009 as Independence Events Center. Silverstein Eye Centers purchased naming rights and started a five-year partnership with the arena in September 2015.
Spectra said in a release the Cable Dahmer partnership is “multi-year” but did not specify how long. The two sides did not disclose financial terms.
Heather Diecidue, director of sales and marketing for the arena, said that after five years, Dr. Silverstein “opted to instead partner with the arena in a different way” and Spectra is working out a new partnership arrangement. Diecidue said Spectra talked with other companies, including some existing corporate sponsors, before Cable Dahmer “quickly seized the opportunity” for naming rights.
Carlos Ledezma, CEO of Cable Dahmer, said the company was honored to take on sponsorship.
“We have a lot of fun and exciting things planned for continuing to improve the facility,” he said in a release.
Since the city contracted with Spectra for arena management in the summer of 2014, the city and firm has put in more than $3 million in renovations and upgrades to the arena. Recent upgrades include LED interior and exterior lighting, enhanced video boards and WiFi and various fan experience and concession offerings.
The city was not involved in naming rights negotiations, and City Manager Zach Walker said the city had not been told how long and how much the naming rights deal is for. Dedicated tax revenues from the arena business district have paid for the city’s bond payments with the arena as well as renovations and upgrades. Naming rights go toward Spectra, he said.
Beyond the Mavericks and Comets, the arena hosts dozens of concerts and other events throughout the year. All told, officials estimate the arena helps account for $30 million in spending annually in the city. Independence Mayor Eileen Weir said having another local company take over naming rights helps keep the arena finances in good shape.
“For sure, it’s a significant piece of the financial puzzle,” Weir said. “We’ve seen a tremendous increase in the amount of events scheduled there and attendance.
“SEC has been a great partner, and the Silverstein family was great to work with. The Cable Dahmer group, they’re a great corporate partner in the city in a number of ways. It’s nice to have a local company who’s able to take advantage of the asset. They have a broad reach, so they’ll be an active partner.”
The arena includes 5,800 permanent seats, with more capacity available for concerts, 25 suites, more than 2,000 paved parking spaces on site and a community ice rink facility.