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Mizzou changing to digital-only tickets for football, basketball

Eric Blum
The Examiner
Missouri fans enter the gates of Memorial Stadium before a 2018 game against Tennessee-Martin.

Missouri athletics announced Monday that it’s moving to a digital-only ticketing system for all football and basketball games.

Tickets for entry to these select MU sporting events will be accessible exclusively through the athletic program’s official mobile phone app, which is available for free on iPhones and Androids.

“The new model stresses the importance of safety, ease and convenience as the mobile entry procedures will cut down on hand-to-hand contact, limit time spent entering Mizzou's venues and provide a more secure way for fans to hold onto their tickets on game day,” the university wrote in the announcement.

“While ticket purchasers will no longer have the option to print their tickets at home, the new digital system will provide an efficient and secure delivery system of season, mini-plan and single-game tickets via smartphones and the Mizzou Tigers app.”

Fans who do not have access to a smartphone will be able to work with the ticket office on alternate delivery methods for their tickets, the school said.

The digital ticketing system will be run through Ticketmaster.

In addition to preventing physical touching between fans and staff as the coronavirus pandemic continues across the country, moving to a digital platform for tickets should reduce other issues with traditional tickets such as theft, lost ticket stubs, and shipping costs and delays, the release stated.

The digital ticketing model also allows for the transfer of purchased tickets through mobile devices as well as the general resale of purchased tickets through Ticketmaster.

"There are going to be several challenges as athletics venues across the nation begin to open following the COVID-19 pandemic, and as a department, we will continue to stress the fan experience and safety at all of our events, and digital ticketing will play a key role in both of those areas moving forward," Missouri athletic director Jim Sterk wrote in a statement. "The convenience of digital ticketing is something I know our fans have been intrigued by for a long time, and that was confirmed during the focus groups we held as part of the decision-making process.”

Several schools within the Southeastern Conference are expected to transition to a digital ticketing system this coming school year as well. Power Five Conference schools such as Ohio State and Oklahoma have already announced their intentions for similar changes.

Most professional sports franchises, including the Kansas City Chiefs, have already switched to digital ticketing, the release stated.

All season-ticket holders will receive detailed instructions for downloading their tickets in advance of the scheduled Sept. 5 football season opener against Central Arkansas, MU said.

Season-ticket holders will receive access to home-game tickets two weeks prior to any Tiger program’s first home game.

Tickets will be downloaded directly from the Mizzou Tigers app and can be saved to Apple Wallet or Google Pay Wallet.

The app can be downloaded from the App Store or Google Play.

Also listed among the reasons for a digital ticketing system by MU athletics is “financial savings to the athletics department in a challenging climate by eliminating printed tickets,” the release stated.

No mobile tickets will have options for PDFs or print-at-home, and no printed tickets will be accepted for entry to events.

Parking passes will still be printed and mailed for home events by the athletic department. Mobile help desks are expected to be available on each side of Memorial Stadium to assist fans on football game days.