The pop queen takes the title from Google CEO Larry Page.
NEW YORK (TheStreet) -- Britney Spears on Monday ousted Google(:GOOG) CEO Larry Page on Wednesday to become the most followed person on the Google Plus social network.
The pop queen now boasts 739,370 followers on the social network, compared to Page's 739,241 followers. Britney Spears
Spears ascent to queen of Google Plus helps push the site away from techy early adopters and into the mainstream. Rapper Snoop Dogg is now the third most followed user on the site, followed by Facebook CEO Mark Zuckerberg and model Tyra Banks.
Google Plus launched in July and now boasts over 40 million users, Page said during the company's third-quarter earnings call. Yet the site, positioned as a rival to Facebook, has struggled with user engagement.
Interest in Google Plus may be faltering, as the number of public posts dropped 41% from July to September, according to Web services company 89n.
Facebook, in comparison, has seen its user growth taper slightly to 800 million members, but user engagement has increased 31% over last year, according to online performance marketing firm Efficient Frontier.
Shares of Google fell 1.2% to $573 in afternoon trading on Wednesday.
--Written by Olivia Oran in New York.
>To follow the writer on Twitter, go to http://twitter.com/Ozoran.
>To submit a news tip, send an email to: firstname.lastname@example.org.